Friday, July 18, 2008

The New Hype.

Maybe your old enough to remember Hyper Color by Generra. Those magical t-shirts made of color changing fabric? They would react to heat/body temp and change colors on your body. I remember thinking how funny it was when they would change color in the armpit area, a dead give away if you weren't keeping you cool. A year ago or so, Azevino & Florence re-introduced this magical fabric into their collection. And now American Apparel has jumped on this bandwagon as well! I kind of expected them to do it sooner. Read more about the Hype at M.I.S.S.

Here's some of the O.G. (Original Goods!) from the P.C. (Personal Collection)...Unfortunetly the "hype" doesn't last forever...this bad boy ain't changing color for nothing these days, hot and bothered or not.

american apparel, hypercolor, generra, the goods
american apparel, hypercolor, generra, the goods
american apparel, hypercolor, generra, the goods

The new new...

american apparel, hypercolor, generra, the goods

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